Become a Member

How to Join the ICA

Application Procedure

Application Checklist
Membership Criteria
Schedule of ICA Fees

Application Checklist

  1. Review "Membership Criteria" to ensure that your company qualifies for ICA membership.
  2. Send a letter of intent for ICA membership to ICA's President, Ms. Jani Yates. Completed letters of intent can be sent to:
    Institute of Communications & Advertising
    2300 Yonge Street
    Suite 500-Box 2350
    Toronto, ON
    M4P 1E4
  3. Send recent financial statements from your most surrent fiscal year end along with this completed application to ICA Vice-President of Finance, Paula Rose CGA and mark CONFIDENTIAL on the envelope. This information will only be opened and viewed by her.

By Mail:
ICA
Paula Rose
V.P Finance and Administration
2300 Yonge Street
Suite 500, Box 2350
Toronto, ON
M4P 1E4

By Courier:
ICA
Paula Rose
V.P Finance and Administration
2300 Yonge Street
Suite 500
Toronto, ON
M4P 1E4

After the ICA is in receipt of the above mentioned items, the following steps will be taken:

  1. Visit by ICA staff member to your agency.
  2. Approval by ICA Board of Directors.

Membership Criteria

An applicant must meet the following criteria:

  • An advertising agency serving at least three clients. The agency may specialize in creative, media buying, direct marketing or promotion, and new media.
  • In business for at least 2 years.
  • The company must not be owned or controlled by either an advertiser or one of the advertising media.
  • Ability to satisfy all ICA's financial criteria of:
  1. Profitability for at least the past 2 years;
  2. Strong retained earnings.

Jani Yates, (416) 482-1396 Ext. 230 is always ready to discuss an application for membership with interested agency principals.

Schedule of ICA Fees

BASED ON GROSS REVENUE INFORMATION FROM MEMBER'S LATEST FISCAL YEAR END PRIOR TO JUNE 30TH OF THE CURRENT YEAR.

  1. ANNUAL GROSS REVENUE* $_______
    *Gross revenue for ICA purposes is:

    All net revenues on advertising-related activities such as Advertising, PR, Art/Design, Studios, Direct Marketing, Interactive, Sales Promotion, Media Services, New Media etc. (That is to say only income you derive from your commissions and fees, not media or production sales.) Net income is all the income you retain, from which you are able to pay your operating expenses and make a profit.
  2. FEE CALCULATION $_______
    (Fees are billed from Sept. 1 to Aug. 31 annually)        

Gross Revenue
(Total fees & commissions)

ICA Annual Fee

$999,999 or less

$5,250

$1,000,000 to $1,499,999

$5,250 + $420 for each $100,000 unit (whole or partial) over $999,999

$1,500,000 to $2,499,999

$7,350 + $315 for each $100,000 unit (whole or partial) over $1,499,999

$2,500,000 to $3,499,999

$10,500 + $210 for each $100,000 unit (whole or partial) over $2,499,999

$3,500,000 to $9,999,999

$12,600 + $105 for each $100,000 unit (whole or partial) over $3,499,999

$10,000,000 to $29,999,999

$19,425 + $89 for each $100,000 unit (whole or partial) over $9,999,999

$30,000,000 to $48,699,999

$37,293 + $68 for each $100,000 unit (whole or partial) over $29,999,999

$48,700,000 and over

$50,000

Please note all financial and corporate (i.e. ownership) information submitted with this application will be viewed solely by ICA’s VP Finance.

Updated June 2007