Conference Agenda

Wednesday, May 14th - Day of Arrival

4:00pm – 6:00pm: Check-in to Queen's Landing Hotel, Niagara-on-the-Lake
6:00pm – 7:00pm: Wine and cheese reception at hotel
Welcome from Brett Marchand
Sponsored by: Transcontinental PLM
7:00pm: Bus to Jackson-Triggs
7:15pm +: Opening "Presidents Dinner"

7:15pm – 8:00pm Welcoming remarks.
Introduction by Rogers of Grant McCracken - MIT Anthropologist & Author "The Social Impact of Technology for Consumers and Communicators"
Sponsored by: Marketing and Rogers

8:00pm + Dine around the winery
10:00pm: First bus back to hotel
10:30pm: Second bus back to hotel

6:30am: Meet in hotel lobby for a run with Jani or power-walk with Gillian
7:30am – 10:00am: "The Globe and Mail Breakfast"
Keynote Speaker: Chris Anderson, Editor – Wired Magazine & Author "The Long Tail: Why the Future of Business is Selling Less of More"
Sponsored by: The Globe and Mail and Infopresse

7:30am - 8:30am Breakfast in Tiara dining room
8:30am - 10:00am Welcome remarks and
Globe and Mail introduction of Chris Anderson
10:00am – 10:30am: Break (and check-out for those departing today)
10:30am – 11:45am: Presentation: Lev Grossman, TIME, Editor "Best Inventions of the Year"
Sponsored by: TIME
11:45pm – 1:30pm: Lunch - CTV introduction of Keynote Speaker: Paul Kemp-Robertson, Editorial Director - Contagious Magazine
Sponsored by: CTV

11:45am - 12:30pm Lunch in Atrium
12:30pm - 1:30pm Paul Kemp-Robertson
1:30pm – 2:45pm: Round Table Discussion about the Future of Advertising
Moderated by IBM, who will topline their study
"The End of Advertising as We Know It"
Sponsored by: Astral
2:45pm – 3:00pm: Closing remarks and adjourn