Workshops
SPECIALIST SKILLS SERIES FOR MANAGEMENTA set of inspiring workshops designed to help experienced account, media and planning people build skills in influencing great ideas and fostering creative excellence. |
The Art of the Pitch (1-day workshop)
Date: April 25, 2008
In today's market, having great ideas is only half the battle. Being able to sell them is the true secret to success. This interactive one-day session is a ‘how to’ of pitching. It addresses the unique challenges faced by Creative and Account Team members in pitch and presentation scenarios, with the goal of helping participants become confident, self-aware, and ultimately highly effective idea sellers.
More about the workshop
Ideal candidate for the workshop
About the workshop leader
Fees and timing
Registration details
More about the workshop:
Whenever we share an idea with a client, it's a pitch, regardless of our role or the reason why the idea has been developed. And those who pitch best - win.
Learn to recognize and build on your personal pitching style, the five rules of pitching, teamwork approaches, body language skills, dealing with conflict, protecting concept integrity, and more. The workshop format will use relevant examples, show recommended techniques, and each participant will also receive one-on-one body dynamics training within the group environment.
Workshop content includes:
- Pitching vs. presenting - understanding the difference.
- ‘Find Your Style – Find Your Power’.
- The 5 Rules of Pitching.
- Effective preparation.
- Using multimedia tools for best results.
- Adding drama before, during & after the pitch.
- The physical dynamics of pitching.
- Creating powerful body language.
- Working the room and working as a team.
- Proving insights.
- Staying in control.
- Dealing with conflict.
- Protecting concept integrity.
Ideal candidate for this workshop:
This course is designed for anyone in the agency world, Creative, Account, and New Business alike, who have opportunities to pitch or present ideas to clients. Based on the idea that any opportunity to sell or predispose an audience to an idea is actually a pitch, this course will help prepare, enlighten and empower participants to be dynamic and compelling idea sellers.
About your workshop leader:
Leslie Ehm leads the workshop. From TV concepts in the UK to advertising creative in Canada as Group Creative Director at MacLaren McCann, Leslie has been pitching ideas for over 20 years. She is considered a ‘tour de force’ in the pitching realm with agencies and clients alike regularly hiring her to develop and sell-in creative on their behalf.
Leslie is a now a partner at 27 Marbles Training – the insider’s go-to company for creative industry training. She and partner Joan McArthur create, tailor and facilitate highly effective workshops for advertising, creative and marketing-related industry professionals seeking a true competitive edge.
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27 Marbles Training – Partners, Joan McArthur & Leslie Ehm What is 27 Marbles? Take two former advertising Creative Directors, a combined 50 years of experience and a healthy dose of strategic savvy and you’ve got 27 MARBLES Training - the insider’s go-to company for dynamic and highly effective courses that deliver a-ha moments to creative industry professionals. It’s all you need to win. Learn more at www.27marbles.com. |
Fees and timing:
Multiple Workshop
Discount Applies:
Students qualify for an additional discount of $100 on all subsequent 2007/08 workshops following registration in their first workshop. This offer is non-transferrable.
| ICAMember Early Bird Fee |
ICAMember Standard Fee |
|---|---|
$875 (plus GST) |
$975 (plus GST) |
| Non-Member Early Bird Fee |
Non-Member Standard Fee |
|---|---|
$1,175 (plus GST) |
$1,275 (plus GST) |
- Workshop date: April 25, 2008
- Workshop length: 1 day
- Check-in: 8:30 am
- Classes: 9 am to 4:30 pm
- Lunch will be provided
Registration details:
Please note: Class size is limited to 15 people in the interests of building an effective coaching experience.
| Early Bird Registration Deadline |
Standard Registration Deadline |
Course Dates | Location |
|---|---|---|---|
March 10, 2008 |
April 21, 2008 |
April 25, 2008 |
ICA Office, Toronto |
For more information, contact:
ICA Professional Development Office
By email or by phone at (416) 482-1396 Ext. 228
