Workshops
COMMUNICATIONS SKILLS SERIES FOR AGENCY EXECUTIVESA set of workshops practical designed to help agency executives build essential communications skills. |
Writing That Sells (1-day workshop)
Date: May 21, 2008
A senior client once asked an agency, "Why should I believe that you can write convincing advertising when you can't write a convincing recommendation?"
Writing persuasively is a powerful skill to master. This 1-day workshop provides a practical approach to creating powerful business writing that sells. Learn how to achieve impact and motivate your reader to take action with your written briefs and recommendations. This highly interactive workshop features real-life successes and failures in agency-client writing.
More about the workshop
Ideal candidate for the workshop
About the workshop leader
Fees and timing
Registration details
More about the workshop:
This 1-day workshop is about building your business writing skills so that your writing resonates, your thinking is conveyed persuasively and your effort pays off by effectively producing a successful sales result. It is not a grammar and formats course - it goes much deeper. It is based on real-world successes and failures in agency-client writing and is delivered in a highly interactive workshop approach.
Following the workshop, participants can choose to extend their learning by getting private one-on-one feedback on examples of their writing with the workshop instructor.
Workshop content includes:
- Learning how to focus your writing style based on clearly stated objectives.
- Understanding context and getting into your reader's headspace.
- Developing a method to convey your ideas for maximum impact.
- Motivating your reader to take action.
Ideal candidate for this workshop:
This workshop is designed for mid-level Account Management, Media and Account Planning people.
About the workshop leader:
David Rutherford leads the workshop. David is originally from Procter & Gamble and is also a former President of Ogilvy & Mather in Toronto. David has been the editor of the annual CASSIES Awards book since 1997 and is the editor and a contributing author of the ICA book Excellence in Brand Communications.
Fees and timing:
Multiple Workshop
Discount Applies:
Students qualify for an additional discount of $100 on all subsequent 2007/08 workshops following registration in their first workshop. This offer is non-transferrable.
| ICA Member Early Bird Fee |
ICA Member Standard Fee |
|---|---|
$875 (plus GST) |
$975 (plus GST) |
| Non-Member Early Bird Fee |
Non-Member Standard Fee |
|---|---|
$1,175 (plus GST) |
$1,275 (plus GST) |
- Course Date: May 21, 2008
- Course Length: 1 day
- Check-in: 8:30 am
- Class timing: 9 am to 4:30 pm
- Lunch will be provided
Registration details:
| Early Bird Registration Deadline |
Standard Registration Deadline |
Course Dates | Location |
|---|---|---|---|
April 14, 2008 |
May 5, 2008 |
May 21, 2008 |
ICA Office, Toronto |
For more information, contact:
ICA Professional Development Office
By email or by phone at (416) 482-1396 Ext. 228
