CPDC - Creative Portfolio Development Course
Program Outline/Registration:
About the Course:
This course is designed to give aspiring creative professionals the tools, feedback and applied experience they need to strengthen their portfolios and their job-seeking prospects. Students learn how to fine-tune their creative work and how to effectively pitch the ideas behind their work to prospective employers. Creative directors join the class to share creative insights as well as presentation tips for getting the attention of agency decision-makers. A good portion of class time is spent critiquing and improving students’ portfolios and pitch approaches.
The course is for anyone who wants to work as a creative (art director or writer) in advertising, including students in college advertising programs or recent university graduates.
What to expect from this course:
- Expand and strengthen your book.
- Learn to pitch your ideas more effectively.
- Network with agency decision-makers.
- Get feedback to help you with your job search.
And this year, we’ve added some terrific extras to make the course even more appealing!
- Art Director’s Contest: Winning student will get their ad shot FREE by Hamin Lee, one of Toronto’s top photographers.
- Copywriter’s Contest: Winning student will have their script produced FREE at Problem Child Radio. Edna Talent Management (ETM) will provide voice talent.
- Pirate Radio will provide each student with a “Best Of” radio compilation reel.
- CORBIS stock photography will provide students FREE access to their bank of photographs.
Course Fees and Schedule:
Early Bird Tuition |
Regular Tuition |
|
Registration Deadline |
April 15, 2008 |
May 13, 2008 |
Course Tuituin |
$650 |
$750 |
Course Schedule:
Registration Deadline: May 13, 2008
Duration: 4 sessions, starting June 3, 2008
Weekly Classes: Tuesday evenings, 6:00 to 8:30 pm
Location: ICA's Executive Education Centre located at 2300 Yonge Street, Suite 3002
About the Program Instructors:
Led by Tony Miller, Creative Director + Partner at Smith Roberts Creative Communications
An experienced creative director and copywriter, Tony started his career back in 1988 and has worked for clients such as Sony, Sprint, Swiss Chalet, Mercedes-Benz, workopolis, Toshiba and Hershey. He is an industry leader, having won many awards in domestic and international competitions, and has judged his share of shows too, including Cannes and the New York Festivals. Tony has written industry-related articles that have appeared in Marketing, Strategy and Applied Arts.
Tony is responsible for inviting into the classroom a team of industry experts who share their knowledge, insights and evaluate your portfolio progress during the weekly sessions. Previous guest speakers have included:
- Judy John, Chief Creative Officer (Leo Burnett)
- Marta Cutler, Executive Creative Director (Cossette)
- Ron Tite, SVP, Creative Director (Sharpe Blackmore, Euro RSCG)
- Gary Watson, Co-Creative Director (BOS)
- Mark Fitzgerald, VP, Group Creative Director (Draft FCB Group)
- Suzanne Pope, Creative Director (Healthwise Creative Resource Group)
- Tom Goudie, Writer/Director (Pirate)
- Chris Davies, Associate Creative Director, (ACLC)
For more information, contact:
ICA Professional Development Office
By email or by phone at (416) 482-1396 Ext. 228
