ICA Agency Search Service

The ICA Agency Search Service helps advertisers define their marketing communication needs and match them to the right agency. ICA Agency Search Service is unique, it's confidential, and costs the legitimate advertiser nothing except a nominal administrative fee. ICA's role is to provide counsel, search facilitation and best practices, but is not involved in the actual agency selection.

To find out more, please refer to the ICA Agency Search Service document (details can be found below) or contact: Jani Yates, (416) 482-1396, Ext. 230

This publication outlines ICA's Agency Search Service, the first service set up and administered by advertising people for advertising people. The confidential service is without bias or self-interest to advertisers seeking an agency. ICA's best practices save both advertiser and agencies time and money by ensuring a greater discipline and a proven methodology is applied, which is the foundation for a successful search.

Table of Contents

• The ICA Agency Search Service - Description
• Schematic of Agency Search process
• Stage by Stage Discussion
  • Initial Consultation
  • Preparing the "Request for Interest"
  • Release to Agencies
  • Developing the Short List
  • Agency Visits
  • Work-Session/Interviews (optional)
  • Final Decision

• Exhibits
  • ICA Scope of Work Checklist
  • Visits Rating
  • Work-Session Rating

• Appendices
  • Credentials for the ICA Search Service
  • Why the "Dog and Pony Show" is not the Answer
  • About the ICA
  • List of ICA Agency Searches

To download a PDF version, click here

For a hard copy version, please contact Jo-Ann McQuillan at 416-482-1396 Ext. 224