The Institute of Communication Agencies, formerly the Institute of Communications and Advertising, founded in 1905, represents Canada's communications and advertising agencies. ICA's member agencies and subsidiaries account for over 80% of all national advertising in Canada. ICA promotes higher standards and best practices, and serves as the largest source of information, advice and training for Canada's communication and advertising industry, whose economic impact is worth $14.5 billion annually. Each year, ICA member agencies also donate millions of dollars in pro bono work to help support over 100 local, regional and national charities and non-profit organizations.
ICA develops initiatives, programs and best practice guidelines to help build better ICA agencies and so improve their real and perceived value to clients.
Vision
The ICA member operates in a growing and profitable advertising and marketing communications business in Canada and enjoys a valued relationship with advertisers and other stakeholders.*
The ICA is recognized as the leader, coast-to-coast, in accomplishing the vision; this, together with providing better value for fees paid, attracts new members.
* (Consumer, media owners, government/regulators, production, talent unions, etc.)
Mission
Anticipate, serve and promote the collective interests of ICA members with particular regard to defining, developing and helping to maintain the highest possible standards of professional practice.
Goals and Strategies
- To help build better ICA advertising agencies and so improve their real and perceived value to clients. (The strategy is Best Practices and Advanced Education.)
- To build a better ICA and so improve value for fees paid. (The strategy is to improve and expand services and benefits, generating greater involvement, communication and relationship building.)
- To maintain advocacy at current levels, which also benefits non-members while developing services and benefits to convert more prospects to membership.
